UK supermarket Morrisons will launch their Christmas ranges in the coming weeks, and it will be packaged in their newly designed retro, Christmas Market-inspired artwork.

Adopting traditional Christmas colours with design elements celebrating some of the Morrisons heritage, the new packaging looks cheerful and certainly has a retro feel to it. It’s bold, striking and, yes, it does look quite festive. So it’s a winner in our book.

Morrisons have worked with Elmwood – a brand design company with global experience working with clients such as Schweppes, The FA and McCain – to create the new artwork.

Kelly Broomhead, a Senior Account Manager at Elmwood, was quoted on The Drum as saying: “We wanted customers to feel really Christmassy, so have designed the range to capture the warm, homely feeling of a traditional family Christmas.”

Of course, when Christmas comes around, Morrisons are always one of our favourites for their products. From speciality festive breads to sweet delights from the bakery, they usually dream up something slightly different each year.

In 2013, their cheese and cranberry bread from Marker Street was a particular winner, so we look forward to seeing what limited edition items they have up their sleeve this year.

Meanwhile, in slightly random supermarket-related Christmas news, Lobster-lovers will have a treat in store for them at Iceland this Christmas with the introduction of a whole cooked Lobster for the bargain price of £5.

Trade magazine The Grocer yesterday revealed that the Lobster is part of Iceland’s festive product range that claims to offer the “best value Turkey dinner in Britain”.