Online retailer Amazon kicked off their week of Amazon Black Friday deals in the UK this morning (Monday), offering sizeable discounts on a range of products.

Black Friday is an American tradition that has been spreading around Europe over the last few years.  Essentially, it refers to the day after the US national holiday Thanksgiving and is recognised as the start of the Christmas shopping season.  Large retailers across America offer huge discounts on products to attract shoppers to their stores.

Rather than getting battered and bruised on the US high street, not to mention cold queuing for hours, retailers began to take the Black Friday discounts online and even UK websites, such as Amazon.co.uk, began offering Black Friday deals.

This has now stretched to a week-long series of ‘lightning deals’, and it all started with a 69% discount on Nespresso coffee machines at 8am this morning.

With new deals coming online every 15 minutes and only a small number of each product available, it’s fast-paced action.

Get over to Amazon to join in the fun and bag a bargain.