The most eagerly anticipated Christmas television ad of them all has finally been released this morning, with the John Lewis Christmas advert 2016 hitting YouTube earlier today.

After producing such classics as ‘The Snowmen’ the ‘Bear and the Hare’ in recent years, the UK retailer always has a high standard to maintain.

Last year’s ‘Man on the Moon’ ad we found a little disapointing, but John Lewis is back on form this year with Buster the Boxer and the quite fantastic trampolining animals.

It’s perhaps not overly festive, although there is tinsel, a Christmas tree and snow involved, but it’s superbly done.

Here is it in all its glory.